The Back Page – 8th July

The Back Page – 8th July

The Hundred x Lego Group Sky Sports, Lego and The Hundred partner to explain the format of the new tournament.  This is a perfect example of partnership announcements not having to be dry. Plus, it’s an effective way to entice the next-gen through Lego-themed...
The Back Page – 1st July

The Back Page – 1st July

FC Augsburg join the fixture announcement hype FC Augsburg announced their Bundesliga schedule for 2021-22, and it was epic!  They’ve included various viral moments, cultural phenomena and community-themed content to announce their matches for the new...
The Back Page – 20th May

The Back Page – 20th May

Football is for everyone Last weekend saw a campaign run by female football fans to raise awareness about sexist abuse existing in the game.  The ladies presented a message on a piece of paper illustrating a statement of abuse to demonstrate what some female fans...
The Back Page – 7th May

The Back Page – 7th May

The sporting videos taking over social media this week BT Sport bridge football and combat sport closer together The Chelsea FC Women’s team recently reached the UCL final for the first time ever. Manager Emma Hayes openly spoke about how UFC Fighter Rose Namajunas’...