by Paul Garrett | Apr 20, 2021 | Social & mobile
The reason artificial fan noise is currently added to televised Premier League games is because audio plays a huge role in our enjoyment of visual content. Also, as an added bonus, it drowns out the sound of players calling each other clucking diving runts – or words...
by Liam O'Leary | Apr 9, 2021 | Social & mobile
How can you optimise your audiences video experience on Twitter? It’s a no brainer that video is the best-performing content type on every marketing channel. Especially on Twitter, 1.2 billion video views are made each day with a 2x growth over the last year....
by Liam O'Leary | Mar 10, 2021 | Social & mobile
Both platforms have boomed in popularity throughout 2020; the pandemic gave more people time to get creative. Plus, both apps have dug their teeth deep into the sporting landscape. TikTok penned an agreement to become an official partner for Euro 2020 alongside...
by Liam O'Leary | Feb 20, 2021 | Social & mobile, Uncategorized
Snapchat is a bit like the Mesut Özil of social media apps. It arrived on the scene surrounded by some serious hype. It offers incredible potential. And yet somehow it’s found itself languishing on the sidelines. Just like Özil fell out of favour at Arsenal,...
by Liam O'Leary | Jan 20, 2021 | All, Social & mobile
The former CEO of Coca-Cola probably knows a thing or two about successful brands. He once noted, “A brand is a promise. A good brand is a promise kept.” The danger for inconsistent brands is they come across as unable to keep promises. That’s why consistency is...
by Liam O'Leary | Dec 1, 2020 | All, Social & mobile, Uncategorized
We all watch a lot of video content. In fact, videos on Facebook are viewed more than 4 billion times a day. If video views were a currency, that would be roughly 20 Neymars. The bulk of these rabid video watchers are using their phones to watch them. That’s...
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