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14th May – The Back Page

14th May – The Back Page

The sporting videos taking over social media this week Matchroom Boxing know how to promote Eddie Hearn’s crew promotes British light-heavyweight Joshua Buatsi’s bout against Daniel Blenda Dos Santos this Saturday. Joshua is undefeated with 13 pro fights, and he’s had...

Unique but effective ways to promote a kit launch

Unique but effective ways to promote a kit launch

Over the years, we've seen some hilarious and bonkers kit launches from Arsenal's 19/20 launch voiced by urban slang and Southampton FC releasing a spoof of the Frye Festival documentary. Kit launches contribute massively to promoting the upcoming season. If done...

The Back Page – 7th May

The Back Page – 7th May

The sporting videos taking over social media this week BT Sport bridge football and combat sport closer together The Chelsea FC Women’s team recently reached the UCL final for the first time ever. Manager Emma Hayes openly spoke about how UFC Fighter Rose Namajunas’...

The Back Page – 29th April

The Back Page – 29th April

The sporting videos taking over social media this week Beijing 2022: One year to go The Olympic Winter Games is getting closer, and the Olympic Channel did a tremendous job at promoting this. Not only that, they clearly illustrated the challenges and commitment made...

The Back Page – 23rd April

The Back Page – 23rd April

The sporting videos taking over social media this week The European Super League has left the chat It took a matter of hours for millions of fans worldwide to protest against the European Super League announcement last Sunday. Since then, the power of the fans has...

A sound approach to engaging audiences on social media

A sound approach to engaging audiences on social media

The reason artificial fan noise is currently added to televised Premier League games is because audio plays a huge role in our enjoyment of visual content. Also, as an added bonus, it drowns out the sound of players calling each other clucking diving runts – or words...

The Back Page – 16th April

The Back Page – 16th April

16th April 2021 Here's a look at the newest posts engaging fans this week. 10 Years of the Barclays FA Women’s Super League What made this video so compelling is getting an upcoming music artist, Lioness, to narrate the progress women’s football has produced. Music...

Is your Twitter getting s**ter?

Is your Twitter getting s**ter?

How can you optimise your audiences video experience on Twitter?  It's a no brainer that video is the best-performing content type on every marketing channel. Especially on Twitter, 1.2 billion video views are made each day with a 2x growth over the last year. Plus,...

The Back Page – 9th April

The Back Page – 9th April

9th April 2021 Here's a look at the newest posts engaging fans this week. Inter Milan continue their rebrand launch The Serie A leaders continue to push their foot on the gas with their rebrand. They released a behind the scenes compilation of their stars, and local...

The Back Page – 1st April

The Back Page – 1st April

1st April 2021 Here's a look at the newest posts engaging fans this week. Matchroom Boxing reminds us of the power behind emotionally-driven content Last weekend saw British boxer Dillian Whyte claim revenge amongst Russian powerhouse Alexander Povetkin from a 4th...