How to Achieve Brand Consistency on Social Media

The former CEO of Coca-Cola probably knows a thing or two about successful brands. He once noted, “A brand is a promise. A good brand is a promise kept.” The danger for inconsistent brands is they come across as unable to keep promises. That’s why consistency is...

Weekend watch: Maradona in Mexico

Weekend watch: Maradona in Mexico

How would you handle the Hand of God’s Twitter feed? Netflix certainly scored big with Maradona documentary last year. Maradona in Mexico is a proverbial 'big fish in a little pond' tale (think: the opposite of Finding Nemo) which documents the global footballing...

How to Boost Sports Fan Engagement with Facebook Video

How to Boost Sports Fan Engagement with Facebook Video

We all watch a lot of video content. In fact, videos on Facebook are viewed more than 4 billion times a day. If video views were a currency, that would be roughly 20 Neymars. The bulk of these rabid video watchers are using their phones to watch them. That's...