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The Back Page – 10th June

The Back Page – 10th June

Since when did TikTok come to Twitter? BVB became Regionalliga West Champions last weekend, and they captured some post-game celebrations with a twist.  They integrated a viral TikTok song onto their Twitter video, essentially bringing the TikTok culture to their...

Our favourite Euros announcements

Our favourite Euros announcements

This week is the week where we'll get to taste the sensation of one of National football's biggest competitions, the Euros! Social media has been going crazy over Euro2020, particularly with the new wave of squad announcements. They've been over-the-top, innovative...

The Back Page – 3rd June

The Back Page – 3rd June

TikTok’s ready for Euro2020, are you? We may have found our sports video ad of the year! TikTok is ready to make some noise to make up for the year in the delay of one of Europe’s largest football tournaments. The video welcomes a cohesive blend of TikTok’s culture...

The Back Page – 27th May

The Back Page – 27th May

Goodbye Aguero Don’t cry because it’s over, cry because it happened! The end of the Premier League season see’s Sergio Aguero move on from Manchester City and the City content team did a superb job at wrapping up his key moments at the club.  It’s heartfelt moments...

How do I get meme marketing right?

How do I get meme marketing right?

Did you know that at least 60% of those using social media use the platform to find humour? Plus, the average millennial looks at 20-30 memes per day, and using memes can boost reach by ten times more than your organic rate. The numbers speak for themselves. Memes are...

The Back Page – 20th May

The Back Page – 20th May

Football is for everyone Last weekend saw a campaign run by female football fans to raise awareness about sexist abuse existing in the game.  The ladies presented a message on a piece of paper illustrating a statement of abuse to demonstrate what some female fans...

The Back Page – 14th May

The Back Page – 14th May

The sporting videos taking over social media this week Matchroom Boxing know how to promote Eddie Hearn’s crew promotes British light-heavyweight Joshua Buatsi’s bout against Daniel Blenda Dos Santos this Saturday. Joshua is undefeated with 13 pro fights, and he’s had...

Unique but effective ways to promote a kit launch

Unique but effective ways to promote a kit launch

Over the years, we've seen some hilarious and bonkers kit launches from Arsenal's 19/20 launch voiced by urban slang and Southampton FC releasing a spoof of the Frye Festival documentary. Kit launches contribute massively to promoting the upcoming season. If done...

The Back Page – 7th May

The Back Page – 7th May

The sporting videos taking over social media this week BT Sport bridge football and combat sport closer together The Chelsea FC Women’s team recently reached the UCL final for the first time ever. Manager Emma Hayes openly spoke about how UFC Fighter Rose Namajunas’...

The Back Page – 29th April

The Back Page – 29th April

The sporting videos taking over social media this week Beijing 2022: One year to go The Olympic Winter Games is getting closer, and the Olympic Channel did a tremendous job at promoting this. Not only that, they clearly illustrated the challenges and commitment made...