How to Achieve Brand Consistency on Social Media

The former CEO of Coca-Cola probably knows a thing or two about successful brands. He once noted, “A brand is a promise. A good brand is a promise kept.” The danger for inconsistent brands is they come across as unable to keep promises. That’s why consistency is...
Weekend watch: Maradona in Mexico

Weekend watch: Maradona in Mexico

How would you handle the Hand of God’s Twitter feed? Netflix certainly scored big with Maradona documentary last year. Maradona in Mexico is a proverbial ‘big fish in a little pond’ tale (think: the opposite of Finding Nemo) which documents the global...