by Liam O'Leary | Jan 20, 2021 | Uncategorized
Sometimes the sport of cricket is dismissed as ‘hardly athletic’ – perhaps you’ve heard someone say they’d ‘happily stand around getting paid while topping up the tan’? Whilst there may be a grain of truth in there, many...
by Liam O'Leary | Jan 20, 2021 | Uncategorized
The former CEO of Coca-Cola probably knows a thing or two about successful brands. He once noted, “A brand is a promise. A good brand is a promise kept.” The danger for inconsistent brands is they come across as unable to keep promises. That’s why consistency is...
by Liam O'Leary | Jan 15, 2021 | Uncategorized
How would you handle the Hand of God’s Twitter feed? Netflix certainly scored big with Maradona documentary last year. Maradona in Mexico is a proverbial ‘big fish in a little pond’ tale (think: the opposite of Finding Nemo) which documents the global...
by Liam O'Leary | Dec 1, 2020 | Uncategorized
We all watch a lot of video content. In fact, videos on Facebook are viewed more than 4 billion times a day. If video views were a currency, that would be roughly 20 Neymars. The bulk of these rabid video watchers are using their phones to watch them. That’s...
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