The Back Page

The Back Page – 22nd July

The Back Page – 22nd July

Anthony Joshua visits the Spurs stadium Big news for the heavyweight champ as he’ll be fighting Oleksandr Usyk on the 25th of September at the Tottenham Hotspur stadium.  For the pre-fight promotions, AJ takes a trip to the Spurs stadium where he goes on the Dare...

The Back Page – 16th July

The Back Page – 16th July

What does it take to be a paralympian? Channel 4 have launched its "Super. Human." advertising campaign for the Tokyo 2020 Paralympics, showing the adversity Paralympians go through everyday en route to competing at the Games. Made by Oscar-nominated cinematographer...

The Back Page – 8th July

The Back Page – 8th July

The Hundred x Lego Group Sky Sports, Lego and The Hundred partner to explain the format of the new tournament.  This is a perfect example of partnership announcements not having to be dry. Plus, it’s an effective way to entice the next-gen through Lego-themed...

The Back Page – 1st July

The Back Page – 1st July

FC Augsburg join the fixture announcement hype FC Augsburg announced their Bundesliga schedule for 2021-22, and it was epic!  They’ve included various viral moments, cultural phenomena and community-themed content to announce their matches for the new...

The Back Page – 24th June

The Back Page – 24th June

FC Augsburg join the fixture announcement hype FC Augsburg announced their Bundesliga schedule for 2021-22, and it was epic!  They’ve included various viral moments, cultural phenomena and community-themed content to announce their matches for the new...

The Back Page – 17th June

The Back Page – 17th June

Which England fan are you?  Content creator Munya Chawawa reminds us that England has a broad range of fans, from the elites to the one’s who don’t have a clue!  Whether or not England gets through the Euro's group stages, at least we can all sit back and laugh for...

The Back Page – 10th June

The Back Page – 10th June

Since when did TikTok come to Twitter? BVB became Regionalliga West Champions last weekend, and they captured some post-game celebrations with a twist.  They integrated a viral TikTok song onto their Twitter video, essentially bringing the TikTok culture to their...

The Back Page – 3rd June

The Back Page – 3rd June

TikTok’s ready for Euro2020, are you? We may have found our sports video ad of the year! TikTok is ready to make some noise to make up for the year in the delay of one of Europe’s largest football tournaments. The video welcomes a cohesive blend of TikTok’s culture...

The Back Page – 27th May

The Back Page – 27th May

Goodbye Aguero Don’t cry because it’s over, cry because it happened! The end of the Premier League season see’s Sergio Aguero move on from Manchester City and the City content team did a superb job at wrapping up his key moments at the club.  It’s heartfelt moments...

The Back Page – 20th May

The Back Page – 20th May

Football is for everyone Last weekend saw a campaign run by female football fans to raise awareness about sexist abuse existing in the game.  The ladies presented a message on a piece of paper illustrating a statement of abuse to demonstrate what some female fans...