Horse racing was the first sport to return in 2020. Betfair wanted to create a campaign around the return of horse racing and attract bettors of other sports to consider a flutter on the horses. We produced direct response social paid assets to deliver the offer, using best practice for social platforms and formats.
Education pieces for football bettors to understand certain race tracks and form guides to help drive consideration. As well as a library of gifs for gifphy that the social team could use instantly when races finished on their Instagram stories.