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We’re big believers in the power of an effective brief

A good brief gets us on the same page as our clients and means we’re much more likely to get our work spot on.


Now, we might be a bit biased. There’s the whole ‘being more likely to produce work we’re really proud of’ thing, after all. But we’re increasingly of the view that the process of writing a brief is just as useful for our clients as it is for us.
the game plan book
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