The Back Page – 9th April

9th April 2021

Here’s a look at the newest posts engaging fans this week.

Inter Milan continue their rebrand launch

The Serie A leaders continue to push their foot on the gas with their rebrand.

They released a behind the scenes compilation of their stars, and local persona’s across Italy promoting their launch. 

The video hits a smooth tone with the background music, diverse scenery throughout and illustrates the Inter Milan rebranding story.

SoccerAM head to The Masters

The Master’s tee’d off this week, and it’s not just the golf community that is promoting it.

The home of comedy football, Socceram, got some golf-themed challenges that former pro, Jimmy Bullard, had a go at.

Whatever your sport is, there’s always room to get creative and use other sports to promote your brand. Socceram did precisely this last weekend.

Jorge ‘Gamebred’ Masvidal releases a docuseries.

The 35-14 UFC fighter releases ‘The Fulltime Fighter’ docuseries consisting of eight half an hour episodes following Masvidals life in and out of the Octagon.

The docuseries is five episodes in, and collectively, the series has gained over 1 million views.

Jorge has a rematch against Kamaru ‘The Nigerian Nightmare’ Usman coming up on April 24.

Jorge’s content is a great way not only to keep his fans enticed to the big event, but it’s a chance to gain a wider audience through creating content that explores his personality, story and journey to greatness in the UFC.

Have you seen the trailer for Space Jam 2?

NBA legend, LeBron James, will be featuring in the new Space Jam movie, and the trailer is absolutely epic!

The film’s narrative explores LeBron assemble a winning basketball team from iconic Looney tunes characters; how hard can it be?

The Instagram promo has over 10m views, and it showcases how powerful animated marketing is for storytelling, creating engaging content and tailoring a message to younger audiences and families.

Don’t take away the NBA’s Easter Eggs!

Note to self, don’t mess around with the NBA’s Easter candy! The global basketball league stay TikTok-savvy with their easter promotions.

Despite the global sports leagues having a corporate identity, it doesn’t mean they can’t have fun with their content.

There were plenty of humorous comments left on this post, and it shows how effective your content can be if it’s led by humour in the right way!