16th April 2021
Here’s a look at the newest posts engaging fans this week.
10 Years of the Barclays FA Women’s Super League
What made this video so compelling is getting an upcoming music artist, Lioness, to narrate the progress women’s football has produced.
Music and football are two industries rapidly progressing with gender inclusivity. Bringing the two worlds together is a cultural masterclass that leverages significant awareness of women’s football.
And here’s to 10 more!
Israel Adesanya has fun making waves
The Last Stylebender’s creates a new YouTube series, “A Day In The Life”, with the first edition capturing Izzy having fun on jet skiing in Auckland, New Zealand.
It’s become essential for athletes to create internal content while inactive from sport to keep their fans engaged.
Adesanya has executed this video well as not only is a jet skiing clip eye-catching, but the series is anticipated to be personalised by providing fans with a chance to explore ‘the real Israel Adesanya’.
SPORTbible prove Facebook is still effective
The sports media publisher is making moves with Facebook like no others. Their recent upload promotes a lad doing some bike tricks, and the engagement is just as impressive.
They’ve executed the video to perfection. There’s an outside border to demonstrate the viewing time remaining, music throughout to boost engagement with text appearing to narrate the content.
A great little lesson with utilising video on Facebook by SPORTbible.
NBA stars go on a catwalk
Pepsi MAX teamed up with pro footballers Paul Pogba and Jayden Sancho to promote their brand through TikTok.
The video teaches us the importance of interactivity while advertising. The video encourages viewers to partake in a fun activity that will lead to promoting the Pepsi brand.
Pogba and Sancho are two global icons in the beautiful game and beyond, demonstrating cultural sensitivity to engage in the video.
Fizz to life with the Pepsi challenge
Pepsi MAX teamed up with pro footballers Paul Pogba and Jayden Sancho to promote their brand through TikTok.
The video teaches us the importance of interactivity while advertising. The video encourages viewers to partake in a fun activity that will lead to promoting the Pepsi brand.
Pogba and Sancho are two global icons in the beautiful game and beyond, demonstrating cultural sensitivity to engage in the video with some slick transitions between the two players.
The Pepsi challenge teaches us you’ve got to remain culturally sensitive when promoting your brand. TikTok has welcomed space for advertising to be inclusive to all.