The Back Page – 8th July

The Hundred x Lego Group

Sky Sports, Lego and The Hundred partner to explain the format of the new tournament. 

This is a perfect example of partnership announcements not having to be dry. Plus, it’s an effective way to entice the next-gen through Lego-themed animation. 

The video is fan-friendly, comprehensive and engaging—three key ingredients to make great content. 

Germany come through with the anime vibes

Tokyo2020 is around the corner, and the German national football team produce an anime-themed video to announce their squad. 

Anime is at the heart of culture in Japan, and Germany’s content team has put together a great piece to show the power of culturally sensitive content. 

To engage a new audience, culture is the key to unlocking connections like never before. 

Boxing and the Euros meet

COPA90 stay at the fore-front of Euros2020 culture once more. They’ve produced a creative piece which merges football and boxing together. 

The Euros has a huge global appeal which provides an avenue for all sports to get involved in creating content to promote their own sports. 

England and basketball meet

The England team decided to shoot a few hoops before their semi-final clash against Denmark. 

The Euros draws in many sporting and non-sporting crowds. It makes sense to do something like this to bridge gaps between the football and basketball communities.

Check out the Tokyo2020 fan zone

Tokyo2020’s content game is first class right now. This is a perfect example of how to get someone’s attention in less than 30 seconds. 

While promoting their fan zone experience, the advert captured what it’s about, the social impact, and an action for viewers. 

Written by Stoke & Dagger contributor Ashwyn Lall  (Twitter: AshsSportsTalk1).