The Back Page – 29th April

The sporting videos taking over social media this week

Beijing 2022: One year to go

The Olympic Winter Games is getting closer, and the Olympic Channel did a tremendous job at promoting this.

Not only that, they clearly illustrated the challenges and commitment made by Olympic athletes to strive for greatness. 

Inspirational content is always a winner in sport. All you’ve got to do is find some eye-catching clips, the right audio and tailored messaging.

Are you ready for The Hundred?

After watching this trailer, we feel we’re born ready! The content team at The Hundred knew how to captivate the flavour and ambition of the summer cricket competition to build up an appetite.

The audio hits a nice vibe of summer; bright and vibrant colour animations followed by some quick action shots always makes an eye-catching trailer in sport.  

COPA90 produce the latest episode of #Chelseacreates

COPA90 reminds us how awesome animated marketing is to fuel innovation in sport.

The card is stacked with three title fights, and 15,000 fans will return. This trailer has captured all of this in less than 30 seconds.

The video was visually appealing, told a great story and was short & sweet. The perfect recipe for animated sports series’.

The LTA and TikTok join forces

The two have formed a new partnership that will see the Billie Jean King Cup become the first live event streamed through TikTok.

The joint-venture is involved in the LTAs Play Your Way campaign to inspire the next generation of tennis players.

On TikTok, tennis content has gained over 3.2bn views. This is the perfect opportunity to bring a new audience of tech-savvy youngsters to the sport.

The UFCs commentary was a sight for sore eyes last weekend

UFC261 was an absolute blast last weekend. They welcomed back 20,000 fans and had superstars in Jacksonville, Florida, including NFL player Antonio Brown, UFC fighter, Nick Diaz and Tom Brady. 

However, the commentary panel of Joe Rogan, Jon Anik and Daniel Cormier stole the show. Their reactions towards Thug Rose KO’ing Weili Zhang and Usman knocking out Masvidal were too good to miss. 

The UFC reminds us that sports content isn’t just about the game highlights; the reactions are just priceless.