The Back Page – 27th May

Goodbye Aguero

Don’t cry because it’s over, cry because it happened! The end of the Premier League season see’s Sergio Aguero move on from Manchester City and the City content team did a superb job at wrapping up his key moments at the club. 

It’s heartfelt moments captured across digital that fans truly appreciate, and City executed this to a tee! 

Now that’s a wrap-up

Whoever made this for the Premier League needs a pay rise! At the end of each season, we often see the same compilation videos year in year out. However, the Premier League decided to switch it up! 

They’ve taken an animated marketing approach with short clips of enticing moments throughout the football season by then concluding with the final league standings. 

Not long until #UFC262

Israel Adesanya will entertain a rematch with Italy’s Marvin Vettori on June 12 at the Gila River Arena, Arizona. 

The UFC decided to post an IGTV story giving an in-depth insight into Adesanya’s fight against 13-1, Paulo Costa.

It was a big moment for Izzy as he then went to fight Jan Blachowicz to become the world champ at middleweight and light heavyweight. The UFC did a great job at utilising this to build up the appetite for what could be in store at UFC 262. 

Fly the flag!

British welterweight Conor Benn recently had an interview with Matchroom Boxing ahead of his stablemate Martin J Ward’s IBF Final against Azinga Fuzile. 

The video’s accessibility is optimised as Matchroom used a short clip to promote it on Twitter, linking to the full YouTube video embedded within the footage.

The content itself demonstrates the unity that Conor carries with him ahead of the fight this weekend. The tweet is highly engaged and shows it’s what fans like to see. 

ONE Championship meets meme marketing

ONE has had some crazy moments throughout its history with brutal knockouts. However, the brand has taken a softer approach in this piece of content. 

They’ve compiled some of their favourite ‘WTF’ moments, which embraces the beauty of meme marketing. 

The tweet has over 34k plays and shows the demand fans have for funny moments even in the most brutal sports. 

Want to try Jon Moody’s ab workout?

Jon Moody is an athlete artist who’s pushing boundaries with his latest ab workout! 

The clip has over 5.7m plays on the Sportscenter Instagram page, and it has likely inspired many other followers to think about how they can push limits to get their summer body. 

The tweet has over 34k plays and shows the demand fans have for funny moments even in the most brutal sports. 

Written by Stoke & Dagger contributor Ashwyn Lall  (Twitter: AshsSportsTalk1).