The Back Page – 16th July

What does it take to be a paralympian?

Channel 4 have launched its “Super. Human.” advertising campaign for the Tokyo 2020 Paralympics, showing the adversity Paralympians go through everyday en route to competing at the Games.

Made by Oscar-nominated cinematographer Bradford Young, the campaign highlights the sacrifices made to become Paralympic champions and unlike previous Channel 4 campaigns focuses on the fragilities of the athletes.

The 11/07/21 was a historic day

Despite it not coming home, we’re all proud of England going out on their shield against the Italians last Sunday. 

This build-up trailer was simply awesome. The narration is by a UK-based rapper called Aitch and the production captures all walks of life across English soil, truly championing the nation as a diverse one. 

England has changed so much over the years. The guys in the England content team deserve many praises for creating such an emotionally compelling video.

You can never take Dortmund out of the boy

BVB defender, Lukasz Piszczek, surprised members of theEvonik BVB Academy with a day of football training and fun in his hometown of Goczałkowice-Zdrój.

The pandemic has increased the appetite of audiences wanting to get close and personal to their favourite athletes. The BVB content team capitalised on this through exceptional storytelling, inclusive tone-of-voice and remaining led by their community.

Do you agree with Euro2020? 

The official team of the tournament has been announced by Euro2020, do you agree? 

They’ve asked their Twitter followers who their captain would be; this is an easy way to score high engagement despite the Euros ending. 

Solid content by Juventus

The summer break for club football hasn’t stopped Juventus from producing content for Italy’s win over the weekend. 

They’ve captured moments similar for their Italian players and produced a photo/video compilation to illustrate the Euro2020 final. 

It’s content like this which links club and national football together through smooth creativity. 

Inter Milan release their new strip

The Italian giants have ditched their traditional stripes and replaced their 2021/22 season home kit with snakeskin print. 

Snakeskin print is ever-so-popular amongst urban fashion culture; many fast fashion brands have adopted this style. 

Could this initiative be a move that gradually pivots Inter towards becoming fashion culture icons worldwide?

Written by Stoke & Dagger contributor Ashwyn Lall  (Twitter: AshsSportsTalk1).