by Liam O'Leary | Jan 20, 2021 | All, Social & mobile
The former CEO of Coca-Cola probably knows a thing or two about successful brands. He once noted, “A brand is a promise. A good brand is a promise kept.” The danger for inconsistent brands is they come across as unable to keep promises. That’s why consistency is...
by Liam O'Leary | Dec 1, 2020 | All, Social & mobile, Uncategorized
We all watch a lot of video content. In fact, videos on Facebook are viewed more than 4 billion times a day. If video views were a currency, that would be roughly 20 Neymars. The bulk of these rabid video watchers are using their phones to watch them. That’s...
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