Sport

The top 5 most authentic sports sponsorship ambassadors

The top 5 most authentic sports sponsorship ambassadors

Over the years, sponsorship ambassadors in sport have become more popular than ever. It's become essential for sponsors to identify athletes that don't only have large followings and engagement but aligning their values to the assets the brand aspire to represent....

Weekend watch: The Three Musketeers

Weekend watch: The Three Musketeers

World Cup tournaments always throw up memorable moments that certainly fans bring up time and again – Toni Schumacher taking out Patrick Battiston in 1982, ‘that’ pass-and-move goal by Brazil in 1970, Diana Ross’ penalty kick during the opening ceremony of USA...

Weekend watch: The devil is in the doping detail

Weekend watch: The devil is in the doping detail

"During times of universal deceit, telling the truth becomes a revolutionary act" - George Orwell. It's unsurprising to learn Icarus won an Oscar upon its release as this documentary simultaneously shocks and entertains in equal measure, and you don't need...

Weekend watch: The Brazilian goal-den boy!

Weekend watch: The Brazilian goal-den boy!

Think you know everything about Edson Arantes do Nascimento?What do you mean "who"?! 'The King of Brazil', a three-time winner of the World Cup, whom forced Gordon Banks into that great save, voted World Footballer of the Century in 1999,... ah, you're with...

Weekend watch: The snap of the East Mississippi Lions

Weekend watch: The snap of the East Mississippi Lions

Our weekend watch takes us over to the USA as an interesting tale of sporting and academic prowess plays out under the microscope of Last Chance U. The first season focuses on East Mississippi Community College in Scooba (population: 716, number of working Coca-Cola...

Weekend watch: The other 22 and half hours…

Weekend watch: The other 22 and half hours…

There's not just one choice for our 'weekend watch' this week but there is one umbrella title and, unlike some other box sets or series, this one demands All or Nothing... There's something about 'going behind the curtain' - whether it's Dorothy and her motley...

Weekend watch: The Battered Bastards of Baseball

Weekend watch: The Battered Bastards of Baseball

A real diamond of a sports story The Battered Bastards of Baseball has the lot - a phoenix from the flames, an underdog making good, dreams coming true, even a Hollywood star stepping up to bat! In fact, if this wasn't a true story, then this...

Weekend watch: Cornered

Weekend watch: Cornered

The best loser in town? Ever heard of a job or a sport where you're not required to give your absolute best, plus you'd still get paid even though you're not expected to be successful? Well, within the world of boxing, this scenario actually plays out. Jeez, even...

Weekend watch: The Edge

Weekend watch: The Edge

Sometimes the sport of cricket is dismissed as 'hardly athletic' - perhaps you've heard someone say they'd 'happily stand around getting paid while topping up the tan'? Whilst there may be a grain of truth in there, many wouldn't enjoy facing a ball being chucked...

Weekend watch: Maradona in Mexico

Weekend watch: Maradona in Mexico

How would you handle the Hand of God’s Twitter feed? Netflix certainly scored big with Maradona documentary last year. Maradona in Mexico is a proverbial 'big fish in a little pond' tale (think: the opposite of Finding Nemo) which documents the global footballing...