Snapchat: More than a Luxury Player in Your Arsenal

Snapchat: More than a Luxury Player in Your Arsenal

Snapchat is a bit like the Mesut Özil of social media apps. It arrived on the scene surrounded by some serious hype. It offers incredible potential. And yet somehow it’s found itself languishing on the sidelines.  Just like Özil fell out of favour at Arsenal,...

How to Achieve Brand Consistency on Social Media

How to Achieve Brand Consistency on Social Media

The former CEO of Coca-Cola probably knows a thing or two about successful brands. He once noted, “A brand is a promise. A good brand is a promise kept.” The danger for inconsistent brands is they come across as unable to keep promises. That’s why consistency is...

How to Boost Sports Fan Engagement with Facebook Video

How to Boost Sports Fan Engagement with Facebook Video

We all watch a lot of video content. In fact, videos on Facebook are viewed more than 4 billion times a day. If video views were a currency, that would be roughly 20 Neymars. The bulk of these rabid video watchers are using their phones to watch them. That's...