The Back Page – 14th May

The sporting videos taking over social media this week

Matchroom Boxing know how to promote

Eddie Hearn’s crew promotes British light-heavyweight Joshua Buatsi’s bout against Daniel Blenda Dos Santos this Saturday.

Joshua is undefeated with 13 pro fights, and he’s had a compelling rise in British sport. 

Matchroom caught every aspect of this Twitter promo to story-tell Buatsi’s story in short-form. 

Sancho with the German twang

The English winger has been with Dortmund for four years, and it looks like he’s picking up on the German dialect!

BT Sports’ comment section is full of laughs, roasts and other emotions to Jayden’s German linguistic efforts. Despite the hysterics, it shows fans have an appetite for cultural crossovers.

Move like Milan

The Italian giants launched their new kit this Tuesday, and it’s fair to say it made noise!

The video captures many of their players alongside snippets of the city and quick and sweet animations to keep viewers enticed. 

If you want some tips on promoting a kit launch, Milan is one to follow.

Return of the Ultimate Fighter

The UFC has one of its biggest cards this weekend for UFC262 being headlined by Charles Oliviera vs Michael Chandler. However, the UFC has used their Facebook page to promote the return of the US reality series, The Ultimate Fighter. 

It’s a strategic move as Facebook typically attracts senior audiences with an appetite for nostalgic content. The Ultimate Fighter is exactly this, and it will be content to entice that segment of the UFCs demographic.

Ajax melt their trophies

The Eredivise champions have melted their trophies to transform them into mementoes for their season-ticket holders to celebrate the clubs 35th year of top-flight success.

The great thing about this is it shows how much their fans mean to them. The club is giving a piece of their victory to their loyal supporters captured through a compelling video.

Sportscenter broaden their content game

Have you ever tried stacking up to ten plastic cups in less than a second? Well, Sportscenter has found someone who has!

The clip has 4.1 million views; how bizarre is that? Ultimately, it shows how we’re drawn into out of context and meme content. 

2-0 Bellator fighter, Dillon Danis, commented saying he’ll KO Jake Paul quicker than a second. That then drew several more comments around the topic. 

Instagram introducing Reels has helped sports brands interact with their audiences through meme marketing with no context moments. 

Written by Stoke & Dagger contributor Ashwyn Lall  (Twitter: AshsSportsTalk1).